Unfold Your World
INTRO
Lavoie, founded by McLaren Applied. Launching the very first Series 1 automotive electric scooter, we redefined the way people perceive the product by bringing motorsport racing engineering excellence to the urban mobility industry. With just one click, the Series 1 folds to make more space and unfolds to create endless opportunities.
The launch of our Founders Edition featuring our patent pending Flowfold folding system, has garnered great media attention from publications such as Forbes, Telegraph, Top Gear and many more. We achieved 128 pieces of press coverage, with 12 million views and reached an audience of 1.29 billion.
SCOPE
Campaign Concept
Creative Production
Social Media Management
Post-Production Direction
Video Production
Public Relations
Featured In:
Forbes: McLaren Applied Launches Motorsports Influenced E-Scooter
Top Gear: McLaren Applied has built a fancy e-scooter
Robb Report: McLaren’s First EV Is Here and. . .It’s a Scooter
Wallpaper: Lavoie Series 1 e-scooter is a premium machine shaped by supercars and motorsports
Telegraph: The McLaren Applied e-scooter to lap them all
Hypebeast: Introducing McLaren Applied’s Lavoie Series 1 Electric Scooter
T3: Lavoie Series 1 by McLaren is the supercar of electric scooters
DesignBoom: LAVOIE’s series 1 e-scooter unfolds like origami with safety, stability & style