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Unfold Your World

INTRO

Lavoie, founded by McLaren Applied. Launching the very first Series 1 automotive electric scooter, we redefined the way people perceive the product by bringing motorsport racing engineering excellence to the urban mobility industry. With just one click, the Series 1 folds to make more space and unfolds to create endless opportunities.
The launch of our Founders Edition featuring our patent pending Flowfold folding system, has garnered great media attention from publications such as Forbes, Telegraph, Top Gear and many more. We achieved 128 pieces of press coverage, with 12 million views and reached an audience of 1.29 billion.

SCOPE

Campaign Concept
Creative Production
Social Media Management
Post-Production Direction
Video Production

Public Relations

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